Thursday, February 24, 2011

Kinect Ads

Problem: Ads in the physical world are dumb.  If there is an ad in the mall, I'll see the same ad as everyone else that walks by.

Solution: Use Microsoft kinect and a screen to target ads to people as they walk by.  The kinect can tell us information to serve that person better ads.

Here are some things the kinect could identify about a person as they walked by

  • How old are they (infant, adolescent, adult)  
    • A mother with a young child should get different ads than a teenager
  • How big of group are they walking with
    • A person by themselves should get a different ad than a group of friends
  • Gender
  • How fast are they walking
    • Are they in a hurry


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