Scenario: Its Friday afternoon. You and your friends need a plan for what to do that night. You open an email thread to discuss what to do. You throw out a couple ideas; maybe a pub or watching a movie.
Your friends reply to your mail. They have movie and pub suggestions. Once friend mentions playing kickball as another idea.
Problem - Email Threads: Think about how unorganized this email thread will be. Your friends will hit reply all, and you'll be left with an long chain of emails. In all this unstructured linear text you might forget the suggestion of kickball, or you might forget why you all decided not to watch a movie.
Problem Analysis: People don't think or communicate linearly. Email threads force linearity.
Solution - Email Webs: In the original email thread replies we added to one long chain of text. We should be able to break apart the conversation into different subtopics.
A conversation shouldn't look like a line, it should look like a tree.
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